SIAL INTERFOOD 2023, the definitive international F&B trade exhibition, convened industry pioneers at Jakarta International Expo (JIExpo) from November 15–18, 2023. As Southeast Asia’s fastest-growing food hub, this landmark event attracted 1,200+ exhibitors from 52 countries and 30,000+ professional visitors, catalyzing cross-border commerce across the $300 billion ASEAN F&B sector.
Strategically positioned in Indonesia—the region’s largest economy with a 274-million-strong consumer base—the exhibition enabled global brands to penetrate emerging markets through dedicated country pavilions (France, Japan, Thailand), halal certification workshops, and ASEAN trade policy forums. Key sectors spanned plant-based innovations, tropical ingredient sourcing, digital supply chain solutions, and sustainable packaging.
Concurrent highlights included the Global Food Security Summit addressing climate-resilient agriculture, live ASEAN Barista Championship, and B2B matchmaking generating $850 million in projected deals. With 86% of attendees holding purchasing authority, the event solidified its role as an indispensable gateway for accessing Southeast Asia’s 6.8% annual market growth, driven by urbanization, rising incomes, and digital adoption.
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